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What Is Ad Retargeting?

by Kathryn Hawkins retargeting-300x225 Have you ever felt like an advertiser was stalking you online? You clicked on a website, and for weeks afterward you were served display ads from that company encouraging you to buy its...
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3 Common Online Marketing Mistakes

By Ann Handley - "We tried blogging," my friend Pete said to me recently. "It didn't work." Pete, who owns a seafood shop not far from the small town where I live, was referring to the WordPress blog he and his partners had started to provide information...
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