By AJ Kumar - Online business owners have two primary choices for building a customer base. You can invest your time and money in attracting new customers one-by-one, using techniques such as cold calling, pay-per-click advertising and...

By Joanna Lord - New customers are the lifeblood of companies. Or are they? Lately, marketers have been spending more time on current customers -- revamping what customer service means, investing more in customer relationship management (CRM)...