New Year’s Resolutions for Business Owners

By Megan Totka

As a business owner, you’re diligent in your efforts to improve and advance every day of the year.

However, as the New Year draws nearer, you probably anticipate changes you could make in your business, both big and small.

Use this list of 6 smart New Year’s resolutions for business owner as a guideline to help you strategize for next year:

1) Promote your business regularly and consistently.

Too often the task of promoting a business slips to the bottom of the to-do list in the press of urgent tasks. If you want to attract new customers, you have to make promotion a priority. Make a New Year's resolution to hire a marketing expert, or take the time to create a marketing plan on your own and follow through.

2) Go Mobile

It’s estimated that by 2015, more U.S. Internet users will access the web via their mobile devices than their PCs. Even today, 15 percent of all Google searches are from a mobile device. Can you cater to the ever-growing mobile population? If you haven’t gone mobile yet, it is the perfect year to do so. While you’re at it, optimize your website and focus on meeting the needs of the growing mobile community in all aspects of your marketing strategies.

Related article: 10 reasons to get a mobile website for your business

3) Learn How to Delegate – And Do it More Often

When you start your own business, it’s natural to want to do it all yourself. However, make sure to consider the gains associated with taking some things off your plate and handing them off to your employees, contractors or assistants. Relinquish control of tasks and you can free up some time to do what really makes your business thrive: drawing in revenue.

4) Refresh Your Website

As you delve into your Facebook and Twitter pages, working hard to better your social media strategy, don’t let maintenance of your website get pushed to the back burner. After all, Facebook and Twitter send your traffic somewhere right? It doesn’t do you much good to build an attractive and savvy Facebook presence if it funnels visitors to a boring and out-of-date website. Keep it relevant and update your information regularly.

Related: Web Design Rates

5) Prepare Now for Tax Season

It’s not too early to get your books ready for tax season. If you’re notorious for waiting until last minute to organize and file your taxes, this is the year to change that. Organize your books now (even if you have to outsource your accounting) so you can avoid scrounging around last minute for emails and stray tax receipts you need to have in order to file.

6) Schedule Time for Yourself on the Calendar

As a business owner, remember that you’re responsible for your own productivity and well-being. You don’t have a boss to give you words of encouragement. It’s your own responsibility to keep yourself motivated and fresh. Be sure to reward yourself for big accomplishments and remember to take some time for yourself – you deserve it.

 

Sticking to six New Year’s Resolutions is a lofty, but achievable, business goal. Just remember to use these as a guideline and make adjustments as needed.

What New Year’s resolutions will you make for 2014?

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